In 2021, Sky acquired the exclusive Formula 1 rights for the German and Austrian markets. At the same time, Mick Schumacher will made his debut in Formula 1. Sky celebrated

both events with the launch of the Sky Sport Formula 1 Channel and a major multimillion-euro 360° campaign featuring Mick Schumacher. The Corona pandemic in 2021 made it necessary to recreate a entire garage set in a studio and film it under strict guidelines. Original sound from Mick Schumacher: "It looks like the real thing!"

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Creative lead on artwork design and execution of the in 360° campaign across all channels.